What are the 4 V’s of Cloud Big Data?

Big data is a term that refers to the collection and analysis of massive amounts of data and information. This can include anything from social media posts to GPS location data on your phone to the number of times you’ve watched a YouTube video in one day. Big data consulting and big data cloud services have become an incredibly important source of information for businesses and organizations across the globe. It allows them to predict trends, understand customer habits and preferences, and improve their products and services. 

There are four main characteristics of big data: volume, variety, velocity and veracity (VVVV). They describe how much data there is, what kind of data we’re collecting, how often we’re collecting it, and whether or not the accuracy of our data is trustworthy.

Lets Explore the 4 Vs of Big Data


It is the amount of data that exists in an organization or business. As you might imagine, the sheer quantity of data involved in big data projects is enough to boggle even the most experienced minds—and that’s why we need those minds! 

It’s not just about how much data there is; it’s also about how quickly it comes in and how much time you have to make sense of it all.


The speed at which data is created and how quickly it changes over time is explained as velocity. It refers to how quickly this information comes in as we are constantly creating more and more data every day. This means that our systems have to be able to handle it all at once without slowing down or crashing. When you have big data at your fingertips, you can get answers almost instantly—but if you don’t act on them quickly enough or find new ways to use them effectively, they’ll be worthless! 

So, if you want to stay ahead of the curve and keep winning in data management (and business), you need to move fast and think quickly about these things.


The different types and formats of data available to an organization or business are described as variety which refers to how different types of information are contained within each piece of data; think about how much variety there is in a single tweet compared with an image file or even a video file (which contains multiple types). 

This makes it important for the developers to consider how they’re going about processing each type of data differently so that everything stays organized properly throughout the process without getting lost somewhere along the way.


How accurate the data is and whether it can be trusted for decision-making are related to veracity. For instance, if someone says something online about you, should you believe it? 

The Characteristics of Big Data are:

-It’s stored in a structured way so that it can be easily accessed and analyzed.

-It’s stored as unstructured text, such as emails or social media posts.

-It’s machine-readable—meaning that computers can analyze it without human intervention.

-It comes from multiple sources, like sensors and IoT devices, which provide real-time data streams.

Final Verdict

These four characteristics are what make big data so unique. With the help of big data consulting, we can store and process massive amounts of data. Volume refers to the sheer amount of data that we’re dealing with. It’s not just about having a lot of data; it’s also about being able to handle it effectively. For example, Facebook processes more than 2 trillion posts every month! 

That’s an incredible amount of information that they need to analyse to provide users with a better experience overall. 

Meet with EnterisCloud

We provide businesses with amazing big data consultation, budget-friendly cloud data management services, flexible cloud data management services, and scalable big data cloud services. EnterisCloud is among the pioneers of big data consultants having satisfied clients over the globe.

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